Developing the communication material
• Stand design and production
• Organizing promoters
• Venue management
• Coordinating with the Guinness Book officials
A record delivery. Magnus showcased its ability to deliver 360º solutions by managing the entire sequence of events for AXA.
The event was intensively advertised through all media channels and witnessed excellent response from the audience. The venue recorded 2,420 participants checking their blood cholesterol. Sixty nurses from AXA’s official partner Al Zahra hospital Dubai performed the tests and recorded the results in less than 5 minutes all within the 8-hour time frame. At the end of the event a new Guinness world record was set for the most blood cholesterol readings in eight hours at a single venue.
Most blood cholesterol readings in 8 hours