While most white goods cater to a general audience, we decided to target a niche market – large families that require large capacity white goods. We uplifted the brand’s online presence by revamping the website and creating customized region-specific sites. The content strategy for social media and blogs shifted from product-centric to lifestyle-centric, focusing on household management, recipes, and helpful tips.
The lifestyle-centric approach, recipes and tips increased engagement and long-term brand recall. Social media engagement increased from 5% to 20%; social reach and website visitors doubled, exponentially increasing store footfall and sales.