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Case Study Toshiba

TAKING A HIGHER STAND,
YEAR AFTER YEAR

THE CLIENT

Toshiba is a world leading diversified manufacturer and marketer of advanced electronic and electrical products and systems. Toshiba Gulf FZE is managed from its regional headquarters in Dubai.

In addition to providing Toshiba with outstanding advertising and marketing solutions Magnus has also organized the Toshiba stands at six GITEX SHOPPER events.

OBJECTIVE

• Showcase Toshiba’s current range of laptops and memory products during each GITEX SHOPPER, to its corporate clients and the general public
• Ensure that visitors were attracted to the stand
• Highlight various offers on display
• Highlight the legacy and innovations of the brand

CHALLENGES

To come up with an innovative stand design each year and bring in showstoppers.

STRATEGY

Year on year, Magnus delivered on new and innovative stand designs and production, show stopping themes and performances, promotional advertising and collaterals, promoter management, and event coordination.

RESULT

Visitors to the stands were captivated by the creative and well-coordinated activations and themes and well-presented deals, and sales targets were met.